Update: 28.11.2023
Last week: 46 week 2023 (13.11.2023 - 19.11.2023)
Last full month: October 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | |||||||||
| WoW | 9 377 | 7.9% | 11.3% | 1.4 | 20 559 445 | 17.4% | 9.9% | 1.4 | -5.1% |
| MoM | 35 711 | 27.0% | 9.4% | 0.6 | 71 732 180 | 29.0% | 8.0% | 0.6 | 19.5% |
| YTD | 296 361 | 41.7% | 9.0% | 2.1 | 564 163 608 | 46.6% | 7.6% | 1.7 | 8.4% |
| MAT | 333 031 | 47.3% | 9.0% | 2.2 | 630 010 533 | 52.5% | 7.6% | 1.7 | 11.8% |
| BRAINMAX | |||||||||
| WoW | 1 312 | 8.3% | NA | NA | 4 707 992 | 11.3% | NA | NA | NA |
| MoM | 5 265 | 37.0% | 100.0% | 0 | 18 359 865 | 36.7% | 100.0% | 0 | 37.0% |
| YTD | 39 127 | 501.4% | NA | NA | 134 078 783 | 537.7% | NA | NA | NA |
| MAT | 42 808 | 558.0% | NA | NA | 145 820 514 | 593.5% | NA | NA | NA |
| GOLDLINE PLUS | |||||||||
| WoW | 14 681 | -10.6% | 44.7% | -2.3 | 47 692 161 | -6.3% | 38.0% | -2.4 | -5.9% |
| MoM | 68 043 | 4.6% | 46.4% | -0.8 | 217 820 641 | 5.5% | 40.2% | -1 | 6.4% |
| YTD | 784 123 | 30.7% | 44.8% | 2.8 | 2 419 037 698 | 37.9% | 39.7% | 3.7 | 22.4% |
| MAT | 861 299 | 34.6% | 44.8% | 3.1 | 2 644 573 950 | 41.2% | 39.7% | 4.1 | 25.3% |
| MODELAX-N | |||||||||
| WoW | 28 451 | -1.6% | 21.0% | -0.1 | 10 772 694 | 7.7% | 12.1% | 0.6 | -1.1% |
| MoM | 107 831 | 15.4% | 19.1% | -0.4 | 36 893 665 | 19.6% | 10.6% | 0.2 | 17.5% |
| YTD | 1 032 511 | 279.6% | 18.9% | 13.3 | 333 158 991 | 261.0% | 10.5% | 7.4 | 12.5% |
| MAT | 1 121 887 | 312.5% | 18.4% | 13.4 | 363 311 849 | 293.7% | 10.3% | 7.5 | 11.6% |
| REDUXIN | |||||||||
| WoW | 10 763 | 1.7% | 32.8% | 2.5 | 54 862 057 | 5.3% | 43.7% | 2.3 | -5.9% |
| MoM | 46 035 | 6.1% | 31.4% | -0.1 | 227 593 863 | 9.3% | 42.0% | 0.5 | 6.4% |
| YTD | 580 016 | 6.5% | 33.2% | -5 | 2 578 091 603 | 9.8% | 42.3% | -5.9 | 22.4% |
| MAT | 637 335 | 8.1% | 33.1% | -5.3 | 2 804 683 302 | 9.6% | 42.2% | -6.6 | 25.3% |
| REDUXIN FORTE | |||||||||
| WoW | 3 256 | 1.0% | 9.9% | 0.7 | 14 004 752 | 8.3% | 11.2% | 0.9 | -5.9% |
| MoM | 13 674 | 12.4% | 9.3% | 0.5 | 56 028 545 | 12.3% | 10.3% | 0.4 | 6.4% |
| YTD | 148 822 | 43.8% | 8.5% | 1.3 | 579 784 687 | 47.8% | 9.5% | 1.5 | 22.4% |
| MAT | 164 036 | 48.0% | 8.5% | 1.3 | 637 612 137 | 52.3% | 9.6% | 1.6 | 25.3% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 296 361 | 41.7% | 9.0% | 2.1 | 564 163 608 | 46.6% | 7.6% | 1.7 | 8.4% |
| BRAINMAX | 39 127 | 501.4% | NA | NA | 134 078 783 | 537.7% | NA | NA | NA |
| GOLDLINE PLUS | 784 123 | 30.7% | 44.8% | 2.8 | 2 419 037 698 | 37.9% | 39.7% | 3.7 | 22.4% |
| MODELAX-N | 1 032 511 | 279.6% | 18.9% | 13.3 | 333 158 991 | 261.0% | 10.5% | 7.4 | 12.5% |
| REDUXIN CAPS | 580 016 | 6.5% | 33.2% | -5 | 2 578 091 603 | 9.8% | 42.3% | -5.9 | 22.4% |
| REDUXIN FORTE | 148 822 | 43.8% | 8.5% | 1.3 | 579 784 687 | 47.8% | 9.5% | 1.5 | 22.4% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 333 031 | 47.3% | 9.0% | 2.2 | 630 010 533 | 52.5% | 7.6% | 1.7 | 11.8% |
| BRAINMAX | 42 808 | 558.0% | NA | NA | 145 820 514 | 593.5% | NA | NA | NA |
| GOLDLINE PLUS | 861 299 | 34.6% | 44.8% | 3.1 | 2 644 573 950 | 41.2% | 39.7% | 4.1 | 25.3% |
| MODELAX-N | 1 121 887 | 312.5% | 18.4% | 13.4 | 363 311 849 | 293.7% | 10.3% | 7.5 | 11.6% |
| REDUXIN CAPS | 637 335 | 8.1% | 33.1% | -5.3 | 2 804 683 302 | 9.6% | 42.2% | -6.6 | 25.3% |
| REDUXIN FORTE | 164 036 | 48.0% | 8.5% | 1.3 | 637 612 137 | 52.3% | 9.6% | 1.6 | 25.3% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 9 377 | 7.9% | 11.3% | 1.4 | 20 559 445 | 17.4% | 9.9% | 1.4 | -5.1% |
| BRAINMAX | 1 312 | 8.3% | NA | NA | 4 707 992 | 11.3% | NA | NA | NA |
| GOLDLINE PLUS | 14 681 | -10.6% | 44.7% | -2.3 | 47 692 161 | -6.3% | 38.0% | -2.4 | -5.9% |
| MODELAX-N | 28 451 | -1.6% | 21.0% | -0.1 | 10 772 694 | 7.7% | 12.1% | 0.6 | -1.1% |
| REDUXIN CAPS | 10 763 | 1.7% | 32.8% | 2.5 | 54 862 057 | 5.3% | 43.7% | 2.3 | -5.9% |
| REDUXIN FORTE | 3 256 | 1.0% | 9.9% | 0.7 | 14 004 752 | 8.3% | 11.2% | 0.9 | -5.9% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 35 711 | 27.0% | 9.4% | 0.6 | 71 732 180 | 29.0% | 8.0% | 0.6 | 19.5% |
| BRAINMAX | 5 265 | 37.0% | 100.0% | 0 | 18 359 865 | 36.7% | 100.0% | 0 | 37.0% |
| GOLDLINE PLUS | 68 043 | 4.6% | 46.4% | -0.8 | 217 820 641 | 5.5% | 40.2% | -1 | 6.4% |
| MODELAX-N | 107 831 | 15.4% | 19.1% | -0.4 | 36 893 665 | 19.6% | 10.6% | 0.2 | 17.5% |
| REDUXIN CAPS | 46 035 | 6.1% | 31.4% | -0.1 | 227 593 863 | 9.3% | 42.0% | 0.5 | 6.4% |
| REDUXIN FORTE | 13 674 | 12.4% | 9.3% | 0.5 | 56 028 545 | 12.3% | 10.3% | 0.4 | 6.4% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
## [1] "BRAINMAX"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs